• 15-JUL-2010

Euro NCAP to Reward Advanced Safety Technologies

Recent technological advancements have considerably broadened the automotive safety landscape with features such as Lane Departure Warning, Blind Spot Monitoring, Attention Assist. However, with so many technologies entering the market, and with no independent advice on the safety benefit they offer, many consumers are left feeling confused. Euro NCAP has announced at the eSafety Challenge its new reward system for new and emerging safety technologies, Euro NCAP Advanced. This system aims to provide car buyers with clear guidance about the safety benefits of these new technologies. At the upcoming Paris Motor Show in October 2010, the association will reward the first set of manufacturers for their efforts in their development of new advanced safety features. Available material includes an edited package with music of a car crash test and Euro NCAP logo.